Most app developers think that they don't have any control over how their app ranks in the App Store. All they do is add their new app into the store, provide a title and description, and wait for people to download it. It is not just the downloads, reviews and ratings that determine your app’s rankings. You can do a lot to optimize your mobile application’s presence on the app store if you know exactly what factors matter the most.
1. Keywords The App Store, similar to search engines, uses algorithms that give high importance to keywords for ranking apps. So make sure that your app’s presence is optimized using the most important keywords that drive high traffic. The precise ranking algorithms are not known, but you should use keywords to optimize your app’s title and description to rank high. You can do these things by yourself, also you can buy app store optimization services from an app store optimization company if you don’t have enough time or energy. 2. App Downloads There are two types of download-based factors that affect app ranking.
The number of active users is also considered to affect the app’s ranking. You cannot just create an app and promote it well to increase iOS app downloads, only to find that most of them uninstall it. The retention rate works as an important factor that has an impact on the ranking algorithm. So it is important to deliver high quality, both in terms of functionality and user experience. 4. Reviews The value and number of reviews also affect your app’s rankings. When more people rate your app high and leave positive reviews, the App Store sees good reason in ranking it high. It means that your app offers value and benefits to its users. There are many strategies to help get app store reviews. 5. App Updates Updates to your app also affect your App Store ranking. Release regularly and get your users to update your app. It is recommended not to release early, especially considering the App Store’s algorithms. Always give more preference to quality instead of trying to meet deadlines. There are many more factors that have some amount of impact on your app’s ranking in the App Store. Your app page’s click-through rate is also an important factor. It is worth noting that how high an app ranks depends on the sum total of all these factors. So you should take steps to improve your app’s presence across all these levels.
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Just like search engines, app stores also have a search process that determines which apps are ranked on the top pf the list and which app stores are left on the bottom. With over 2 million apps available on major app stores getting your app store to rank high can be a challenging task to accomplish. ASO (App Store Optimization) plays a vital role in mobile app marketing. I will be addressing the major key factors on how to boost app store ranking effectively.
The #1 factor for app store ranking is KEYWORDS The keywords you decide to use in your app title are of top priority. Research has shown that using your keyword in your title can increase your app store rankings by 10%. Your goal should be to incorporate the name and subject of your app on the title. Your description is what will ultimately sell your app to users. The keywords should include words and phrases that are high in volume in search engines, are low in competition level and are highly related. Approximately 80% of all app store searches are of a specific category such as games or services, which is why selecting a category that is rare or not highly used will simplify the process of moving closer towards obtaining higher rankings for your app store. Title Research has proven that approximately 5% of app store searches are made using a specific app title, considering the low percentage, it confirms how important it is to incorporate crowd-pleasing and relevant keywords in your title. Your app title is like your branding tool, the more important characters and words should be the first introduction in the title. Icon The graphic image of your app store plays a vital role in boosting your raking on search results as well. Making your app store icon customer friendly will catch viewers’ attention and will make it memorable to app browsers and users. Optimize your icon and screenshots. Customers Customers are a priority for boosting your app store audience. When someone downloads an app, it’s just the beginning. Developers need to captivate customer’s attention to keep them interested and keep using it. Examining and determining what customers are interested will get you closer to ranking high in search results. Reviews Getting more iOS app reviews will help you boost your app store rankings. The strategy is to get good app store reviews. Talk to customers engage in conversations so you can have a greater understanding of what gets customers attention. Advertising For a developer to rank on the top 10 on search results they need to advertise their app store. There are a range of ways to do this. Some of the most effective and common techniques are: email newsletters, ads on the most popular websites such as Facebook, Twitter, LinkedIn, WordPress, etc., slideShare channels, content networks, Appvertising. Appvertising is one of the latest ways to offer real advertising. One of the newest networks is Ad Mob which offers the ability to place your ad inside popular apps that are downloaded by many users and downloaded for free. This is a new option that developers can try if they are looking at how to boost app store ranking effectively. The goal behind every app added to the app store is to achieve maximum-possible app downloads. ASO or app store optimization is the equivalent of SEO. It is to the app store what SEO is to the search engines. When people come searching for your app in the app store, it is the implementing of the right ASO strategies that help you rank higher and get more people to visit your page and download your app. Here are 3 ASO tips to help you give a boost to your app downloads. 1. Create a Relevant & Unique App Name Make sure that your app’s name is keyword optimized, unique and relevant to its function. The use of keyword in the app name is so important that it can affect rankings by a huge margin. The app store has a limit to how long the title can be. You can thus include more than one keyword. However, a good strategy in app store optimization is to limit the use of keywords to the most important and relevant ones in the app name. You should avoid keyword stuffing and try to have a brief and memorable app name. 2. Create Optimized & Compelling Description The description is also an important element within ASO. A well optimized and compelling description can help increase app downloads. It should not only be keyword optimized, it should also be focused on delivering the key information in an engaging way to encourage your visitors to download your app. Similar to the rules of SEO, keyword optimization shouldn’t be your first priority. The description copy should be first developed for your target audience. Use simple yet engaging language to tell what your app does and mention its highlights and the value it can deliver. Make sure to place compelling calls to action in the description. 3. Get High Number of Positive Reviews Positive reviews not only mean higher ratings, but also positive feedbacks. Creating a high quality app is the first step to increase the number of positive reviews. You can however use many other strategies to increase the number of positive reviews. Remember, reviews have a big role in app store optimization. The more reviews with higher ratings there are, the higher your ranking is going to be. When you app receives a regular flow of positive reviews, it validates your app’s value- proposition and quality. If your app can have large volume of high ratings and reviews, it will be difficult for it to rank lower. Once you have established this reputation, your app is going to maintain its high rankings. You can ask for reviews from your existing users or even buy genuine reviews to boost your rankings. These are the most important strategies in ASO to help increase app downloads. Remember, ASO is a continuous process like SEO. You will have to keep learning about the changes in algorithm and focus on the right strategies so that your app remains in the top rankings. What may work today may not be as effective in a few years, so you should make continuous effort to increase your rankings and downloads. Just like SEO, app store optimization strategies also keep changing with time. New app store optimization strategies are set every year, and this year is not different. Many new changes are expected to take place in 2017, and deep linking is one of them. If your apps to rank higher this year too, you should not keep the following ASO strategies out of your campaigns. 1. Deep Linking Keyword optimization has been the big thing in app store optimization tips. Deep linking has gained more importance recently. App indexing will allow your app target audience to reach native mobile apps directly from search results. 2. Description Has Become More Important Content continues to gain its importance in SEO and ASO. The new trend in 2017 requires that your app’s description be more keyword-rich. The app’s ranking will be affected more by keyword density in both the description and the app name. Creating high quality description that caters to the information-needs of your audience and optimization needs of app store algorithms will be an even bigger challenge in 2017. 3. Evolution of Real-Time Analytics With the integration of detailed reporting within real-time analytics, you will be able to learn better what techniques work better. You will thus be able to choose the right keywords and key phrases and target them based on what your target audience is looking for. In 2017, every app store optimization company will focus more on using the best app analytics tools. You should therefore spend more time doing keyword research, analyzing data, and competitor strategies. 4. Online Reputation Better online reputation management is another app store optimization tips you will hear more in 2017. Ratings and reviews will be at the center of your app’s reputation. You will have to pay more attention to your ratings and reviews that have a direct impact on your app’s reputation. You will also have to implement better reputation management strategies to generate more positive reviews. Increasing high ratings and positive reviews will become a big priority with app developers. And this means more developers will seek the assistance of an app store optimization company to help them achieve their goals. You will have to find innovative ways to increase your app reviews. 5. Retention Rates Retention rate will become an even more important factor in 2017. This means the focus will be more on delivering better user experience to your targeted audience. You will have to test and learn what your audience likes and keep adapting your product’s user experience. 6. Real-Time Mobile A/B Testing A/B testing has been here for many years. However, it is only in recent time that it has caught up with the mobile platform too. The trend in 2017 is expected to be focused on real-time analysis of how keywords, icons, app name, description and other factors affect your app’s ranking. More new tools will be developed that make real-time A/B testing more detailed. These are some of the most important trends in app store optimization tips and strategies which are expected to be seen in 2017. Make sure to start using these strategies and tools to help your apps outrank your competition. With millions of iOS apps available on it, the App Store is the ultimate place where people come to get all kinds of apps for their iPhones and iPads. While the app developers and marketers are focused to increase iOS app downloads, you as a user should be focused on pursuing quality and safety when choosing an app. If you want to ensure that you download and install apps safely on the app store, this guide is for you. 1. Check Ratings & Reviews Apps with higher ratings and large number of positive reviews make the ideal choice for downloading. Anyone who is serious to get app installs will ensure that their app is well optimized and has higher ratings and reviews. You don’t want to download an app that has either no reviews or has negative reviews. Follow this simple rule and you will be able to keep safe when choosing any app from the App Store. 2. Learn More About New Apps If you come across a new app that seems to be promising, unique and perfect for addressing your need, it will be best to do some research on it before downloading it. Learn more about those who have developed it. Check their website and other apps developed by them. Their social media profiles can also tell you what their customers have to say. If it is a gaming app, does it require access to your Facebook page to post your scores? You should also check an app’s privacy policy before downloading it. Learn the following points about a new app before you think of downloading it:
If you are looking to buy iOS installs, make sure that all App Store transactions are carried out using your Apple password. Even the in-app purchases should be done using the password. This will help you prevent any risks of accidental installs and also prevent kids from buying anything without your permission. 4. Check the App Permissions There are many apps that want to learn a lot about you. Make sure that you learn about the app permissions before you get app installs. Many apps want to learn the following kind of information about their users:
So when you want to get app installs from the App Store, it is recommended to consider all these 4 tips. These tips will help in ensuring that you are choosing a safe app to download and install on your device. |
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