The goal behind every app added to the app store is to achieve maximum-possible app downloads. ASO or app store optimization is the equivalent of SEO. It is to the app store what SEO is to the search engines. When people come searching for your app in the app store, it is the implementing of the right ASO strategies that help you rank higher and get more people to visit your page and download your app. Here are 3 ASO tips to help you give a boost to your app downloads. 1. Create a Relevant & Unique App Name Make sure that your app’s name is keyword optimized, unique and relevant to its function. The use of keyword in the app name is so important that it can affect rankings by a huge margin. The app store has a limit to how long the title can be. You can thus include more than one keyword. However, a good strategy in app store optimization is to limit the use of keywords to the most important and relevant ones in the app name. You should avoid keyword stuffing and try to have a brief and memorable app name. 2. Create Optimized & Compelling Description The description is also an important element within ASO. A well optimized and compelling description can help increase app downloads. It should not only be keyword optimized, it should also be focused on delivering the key information in an engaging way to encourage your visitors to download your app. Similar to the rules of SEO, keyword optimization shouldn’t be your first priority. The description copy should be first developed for your target audience. Use simple yet engaging language to tell what your app does and mention its highlights and the value it can deliver. Make sure to place compelling calls to action in the description. 3. Get High Number of Positive Reviews Positive reviews not only mean higher ratings, but also positive feedbacks. Creating a high quality app is the first step to increase the number of positive reviews. You can however use many other strategies to increase the number of positive reviews. Remember, reviews have a big role in app store optimization. The more reviews with higher ratings there are, the higher your ranking is going to be. When you app receives a regular flow of positive reviews, it validates your app’s value- proposition and quality. If your app can have large volume of high ratings and reviews, it will be difficult for it to rank lower. Once you have established this reputation, your app is going to maintain its high rankings. You can ask for reviews from your existing users or even buy genuine reviews to boost your rankings. These are the most important strategies in ASO to help increase app downloads. Remember, ASO is a continuous process like SEO. You will have to keep learning about the changes in algorithm and focus on the right strategies so that your app remains in the top rankings. What may work today may not be as effective in a few years, so you should make continuous effort to increase your rankings and downloads.
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