Most app developers think that they don't have any control over how their app ranks in the App Store. All they do is add their new app into the store, provide a title and description, and wait for people to download it. It is not just the downloads, reviews and ratings that determine your app’s rankings. You can do a lot to optimize your mobile application’s presence on the app store if you know exactly what factors matter the most.
1. Keywords The App Store, similar to search engines, uses algorithms that give high importance to keywords for ranking apps. So make sure that your app’s presence is optimized using the most important keywords that drive high traffic. The precise ranking algorithms are not known, but you should use keywords to optimize your app’s title and description to rank high. You can do these things by yourself, also you can buy app store optimization services from an app store optimization company if you don’t have enough time or energy. 2. App Downloads There are two types of download-based factors that affect app ranking.
The number of active users is also considered to affect the app’s ranking. You cannot just create an app and promote it well to increase iOS app downloads, only to find that most of them uninstall it. The retention rate works as an important factor that has an impact on the ranking algorithm. So it is important to deliver high quality, both in terms of functionality and user experience. 4. Reviews The value and number of reviews also affect your app’s rankings. When more people rate your app high and leave positive reviews, the App Store sees good reason in ranking it high. It means that your app offers value and benefits to its users. There are many strategies to help get app store reviews. 5. App Updates Updates to your app also affect your App Store ranking. Release regularly and get your users to update your app. It is recommended not to release early, especially considering the App Store’s algorithms. Always give more preference to quality instead of trying to meet deadlines. There are many more factors that have some amount of impact on your app’s ranking in the App Store. Your app page’s click-through rate is also an important factor. It is worth noting that how high an app ranks depends on the sum total of all these factors. So you should take steps to improve your app’s presence across all these levels.
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Just like search engines, app stores also have a search process that determines which apps are ranked on the top pf the list and which app stores are left on the bottom. With over 2 million apps available on major app stores getting your app store to rank high can be a challenging task to accomplish. ASO (App Store Optimization) plays a vital role in mobile app marketing. I will be addressing the major key factors on how to boost app store ranking effectively.
The #1 factor for app store ranking is KEYWORDS The keywords you decide to use in your app title are of top priority. Research has shown that using your keyword in your title can increase your app store rankings by 10%. Your goal should be to incorporate the name and subject of your app on the title. Your description is what will ultimately sell your app to users. The keywords should include words and phrases that are high in volume in search engines, are low in competition level and are highly related. Approximately 80% of all app store searches are of a specific category such as games or services, which is why selecting a category that is rare or not highly used will simplify the process of moving closer towards obtaining higher rankings for your app store. Title Research has proven that approximately 5% of app store searches are made using a specific app title, considering the low percentage, it confirms how important it is to incorporate crowd-pleasing and relevant keywords in your title. Your app title is like your branding tool, the more important characters and words should be the first introduction in the title. Icon The graphic image of your app store plays a vital role in boosting your raking on search results as well. Making your app store icon customer friendly will catch viewers’ attention and will make it memorable to app browsers and users. Optimize your icon and screenshots. Customers Customers are a priority for boosting your app store audience. When someone downloads an app, it’s just the beginning. Developers need to captivate customer’s attention to keep them interested and keep using it. Examining and determining what customers are interested will get you closer to ranking high in search results. Reviews Getting more iOS app reviews will help you boost your app store rankings. The strategy is to get good app store reviews. Talk to customers engage in conversations so you can have a greater understanding of what gets customers attention. Advertising For a developer to rank on the top 10 on search results they need to advertise their app store. There are a range of ways to do this. Some of the most effective and common techniques are: email newsletters, ads on the most popular websites such as Facebook, Twitter, LinkedIn, WordPress, etc., slideShare channels, content networks, Appvertising. Appvertising is one of the latest ways to offer real advertising. One of the newest networks is Ad Mob which offers the ability to place your ad inside popular apps that are downloaded by many users and downloaded for free. This is a new option that developers can try if they are looking at how to boost app store ranking effectively. |
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