Most app developers think that they don't have any control over how their app ranks in the App Store. All they do is add their new app into the store, provide a title and description, and wait for people to download it. It is not just the downloads, reviews and ratings that determine your app’s rankings. You can do a lot to optimize your mobile application’s presence on the app store if you know exactly what factors matter the most.
1. Keywords The App Store, similar to search engines, uses algorithms that give high importance to keywords for ranking apps. So make sure that your app’s presence is optimized using the most important keywords that drive high traffic. The precise ranking algorithms are not known, but you should use keywords to optimize your app’s title and description to rank high. You can do these things by yourself, also you can buy app store optimization services from an app store optimization company if you don’t have enough time or energy. 2. App Downloads There are two types of download-based factors that affect app ranking.
The number of active users is also considered to affect the app’s ranking. You cannot just create an app and promote it well to increase iOS app downloads, only to find that most of them uninstall it. The retention rate works as an important factor that has an impact on the ranking algorithm. So it is important to deliver high quality, both in terms of functionality and user experience. 4. Reviews The value and number of reviews also affect your app’s rankings. When more people rate your app high and leave positive reviews, the App Store sees good reason in ranking it high. It means that your app offers value and benefits to its users. There are many strategies to help get app store reviews. 5. App Updates Updates to your app also affect your App Store ranking. Release regularly and get your users to update your app. It is recommended not to release early, especially considering the App Store’s algorithms. Always give more preference to quality instead of trying to meet deadlines. There are many more factors that have some amount of impact on your app’s ranking in the App Store. Your app page’s click-through rate is also an important factor. It is worth noting that how high an app ranks depends on the sum total of all these factors. So you should take steps to improve your app’s presence across all these levels.
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