Just like search engines, app stores also have a search process that determines which apps are ranked on the top pf the list and which app stores are left on the bottom. With over 2 million apps available on major app stores getting your app store to rank high can be a challenging task to accomplish. ASO (App Store Optimization) plays a vital role in mobile app marketing. I will be addressing the major key factors on how to boost app store ranking effectively.
The #1 factor for app store ranking is KEYWORDS The keywords you decide to use in your app title are of top priority. Research has shown that using your keyword in your title can increase your app store rankings by 10%. Your goal should be to incorporate the name and subject of your app on the title. Your description is what will ultimately sell your app to users. The keywords should include words and phrases that are high in volume in search engines, are low in competition level and are highly related. Approximately 80% of all app store searches are of a specific category such as games or services, which is why selecting a category that is rare or not highly used will simplify the process of moving closer towards obtaining higher rankings for your app store. Title Research has proven that approximately 5% of app store searches are made using a specific app title, considering the low percentage, it confirms how important it is to incorporate crowd-pleasing and relevant keywords in your title. Your app title is like your branding tool, the more important characters and words should be the first introduction in the title. Icon The graphic image of your app store plays a vital role in boosting your raking on search results as well. Making your app store icon customer friendly will catch viewers’ attention and will make it memorable to app browsers and users. Optimize your icon and screenshots. Customers Customers are a priority for boosting your app store audience. When someone downloads an app, it’s just the beginning. Developers need to captivate customer’s attention to keep them interested and keep using it. Examining and determining what customers are interested will get you closer to ranking high in search results. Reviews Getting more iOS app reviews will help you boost your app store rankings. The strategy is to get good app store reviews. Talk to customers engage in conversations so you can have a greater understanding of what gets customers attention. Advertising For a developer to rank on the top 10 on search results they need to advertise their app store. There are a range of ways to do this. Some of the most effective and common techniques are: email newsletters, ads on the most popular websites such as Facebook, Twitter, LinkedIn, WordPress, etc., slideShare channels, content networks, Appvertising. Appvertising is one of the latest ways to offer real advertising. One of the newest networks is Ad Mob which offers the ability to place your ad inside popular apps that are downloaded by many users and downloaded for free. This is a new option that developers can try if they are looking at how to boost app store ranking effectively.
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