Just like SEO, app store optimization strategies also keep changing with time. New app store optimization strategies are set every year, and this year is not different. Many new changes are expected to take place in 2017, and deep linking is one of them. If your apps to rank higher this year too, you should not keep the following ASO strategies out of your campaigns. 1. Deep Linking Keyword optimization has been the big thing in app store optimization tips. Deep linking has gained more importance recently. App indexing will allow your app target audience to reach native mobile apps directly from search results. 2. Description Has Become More Important Content continues to gain its importance in SEO and ASO. The new trend in 2017 requires that your app’s description be more keyword-rich. The app’s ranking will be affected more by keyword density in both the description and the app name. Creating high quality description that caters to the information-needs of your audience and optimization needs of app store algorithms will be an even bigger challenge in 2017. 3. Evolution of Real-Time Analytics With the integration of detailed reporting within real-time analytics, you will be able to learn better what techniques work better. You will thus be able to choose the right keywords and key phrases and target them based on what your target audience is looking for. In 2017, every app store optimization company will focus more on using the best app analytics tools. You should therefore spend more time doing keyword research, analyzing data, and competitor strategies. 4. Online Reputation Better online reputation management is another app store optimization tips you will hear more in 2017. Ratings and reviews will be at the center of your app’s reputation. You will have to pay more attention to your ratings and reviews that have a direct impact on your app’s reputation. You will also have to implement better reputation management strategies to generate more positive reviews. Increasing high ratings and positive reviews will become a big priority with app developers. And this means more developers will seek the assistance of an app store optimization company to help them achieve their goals. You will have to find innovative ways to increase your app reviews. 5. Retention Rates Retention rate will become an even more important factor in 2017. This means the focus will be more on delivering better user experience to your targeted audience. You will have to test and learn what your audience likes and keep adapting your product’s user experience. 6. Real-Time Mobile A/B Testing A/B testing has been here for many years. However, it is only in recent time that it has caught up with the mobile platform too. The trend in 2017 is expected to be focused on real-time analysis of how keywords, icons, app name, description and other factors affect your app’s ranking. More new tools will be developed that make real-time A/B testing more detailed. These are some of the most important trends in app store optimization tips and strategies which are expected to be seen in 2017. Make sure to start using these strategies and tools to help your apps outrank your competition.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |